There are variations in broiler breeder management across the globe. From this collective experience there is the opportunity to learn what is working and what needs to change. Where should changes be prioritized to elevate the industry? With the escalation of feed costs and demands to minimize the environmental footprint, efficiency of production is increasingly important. Improved growth management could match nutrient supply to nutrient requirements of individual birds; this would result in improved sustainable production. What can be done to decrease the environmental footprint of the hatching egg industry?